About Frestival

What to expect from the event

Frestival takes place on the West Midlands Showground - a 52 acre site in Shrewsbury, the county town of Shropshire.

An opportunity for the thousands of people who include 'Free-From' products in their lifestyle - whether that be food and drink, cosmetics or clothing - to learn about free-from cooking, hear from others who have incorporated free-from into their lifestyles, and speak to and buy from producers.

The event also aims to provide information about allergies, conditions and intolerances and give visitors the chance to learn more about coping with them in their day to day lives.

Allergy testing and free-from sugar workshops will also take place throughout the day.

Frestival Event Map

Lecture Theatre

The speakers will provide information about a range of topics, from allergies to sugar-free diets, free-from as medicine and Vegan wines.

Cookery Theatre

Our cookery theatre will show visitors new recipes to try and new ways to create free-from meals.

See Speakers & Chefs


As well as our free-from technology area for the younger visitors, keep an eye out for circus skills teacher and performer Juggling Jim and magician and balloon animal extraordinaire Magic Kev.

Our Producers

We are also welcoming a variety of producers, showcasing a range of products free from a certain ingredient or substance.

What's for lunch?

You will simply be spoiled for free-from choice with our Frestival food court, street food both sweet and savoury, hot drinks, Pizza, BBQ and more!









Sponsors & Exhibitors

They're helping us make this event possible.