About the Event

Shropshire's Free-From and Allergy-Free Show


Frestival takes place on the West Midlands Showground - a 52 acre site in Shrewsbury, the county town of Shropshire. Take a look at our 2019 map to get a flavour of the event - more details about 2020 will be announced very soon!

Frestival is an opportunity for people to gain information about free-from - as a result of allergies, conditions and intolerances and give visitors the chance to learn more about coping in their day to day lives with chefs cooking free-from recipes on stage and speakers talking about their own experiences and how they can help.

The event also showcases ‘Free From’ products - whether that be food, drink cosmetics or clothing, as well as being able to grab a drink from the bar and a bite to eat without worrying about what hidden ingredients there are!

You will be able to chat to 'free-from' producers and exhibitors, listen to speakers and watch chefs in action.

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Event Schedule

Below are our 2019 chefs and speakers - we will be updating you on 2020 in the coming months.

16th May, 2020

Robin Nugent

Robin Nugent

Vegan Wine and its benefits for all

Robin Nugent, owner of Glou Glou wine bar and shop in Shrewsbury, will be with us to talk about wines, including vegan wine, produced with minimal intervention that are "naturally delicious".

Neale Sadler

Neale Sadler

A2 milk vs normal milk - what's the difference?

Neale Sadler, a Shropshire dairy farmer working in A2 milk production, will be talking about A2 milk - a variety of milk which lacks the A1 beta casein protein - and why it can be beneficial for digestion.

Rhea Alton

Rhea Alton

Free-from and Fibromyalgia

Following on from a really successful open group in 2019, Rhea Alton will return to chair a discussion on Fibromyalgia here at Frestival, encouraging those who suffer from the illness to share their thoughts on free-from and Fibromyalgia and what helps to relieve symptoms in certain cases.

16th May, 2020

Emma Williams

Emma Williams

Healthy, home cooked meals

Emma will be bringing her healthy, home cooked meals to Frestival and telling visitors what inspires her fresh cooking and how she set up her new take-away business in Madeley.

Lajina Leal

Lajina Leal

Gluten-Free Goodness

Chef and founder of Masala Magic Lajina Leal will be cooking up some gluten-free goodness in our Cookery Theatre.

Lajina, founder of Masala Magic, makes lots of gluten free and dairy free dishes for her family and her clients.

Adam Purnell

Adam Purnell

Innovative, crazy cooking

Adam Purnell, known as the Shropshire Lad, will be cooking up creative, innovative and inspiring dishes at Frestival. The star of Channel 4 cookery programme Crazy Delicious will be demonstrating his unique cooking skills - which are often visually spectacular!

Richard Fletcher

Richard Fletcher

Dairy-free Dishes

Chef Richard Fletcher is a keen advocate of using seasonal locally sourced foods , using home grown ingredients where possible, fresh herbs , greengages, apples and foraged wild garlic his menu always moves with the seasons.

He will be showcasing dairy-free cooking for us at Frestival.

2020 Speakers & Chefs

We are pleased to welcome back some favourites from last year's Frestival, and are delighted to welcome some new faces to inspire and entertain!

Lajina Leal - Chef and founder of Masala Magic

Lajina Leal

Chef and founder of Masala Magic

Richard Fletcher - Chef/Proprietor of The Pheasant Inn at Admaston

Richard Fletcher

Chef/Proprietor of The Pheasant Inn at Admaston

Rhea Alton - Food and Fibromyalgia

Rhea Alton

Food and Fibromyalgia

Robin Nugent - Founder of Iron & Rose

Robin Nugent

Founder of Iron & Rose

Sponsors & Exhibitors

They're helping us make this event possible.

Early Bird Ticket


  • Children under 16 Free
  • Full Access to Lecture Theatre
  • Full Access to Cookery Theatre
  • Free Parking
  • Gates Open 10am - 5pm
  • Book early to get a pre-sale saving on the gate price!

Venue Information

Where to find us


The Greenhous West Mid Showground occupies a perfect setting in the heart of Shrewsbury, within a 15 minute walk of the town centre.

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The showground is a short walk from Shrewsbury train station and bus station, as well having extensive free car parking onsite.

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There are a variety of independent B&Bs and hotels in Shrewsbury, as well as a Premier Inn a short walk from the showground.

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